Movie Marketing is Hard! Futura and Hollywood

Many distinguished Hollywood directors have embraced the Futura font over the years, most notably Stanley Kubrick, J.J. Abrams (here and here) and Wes Anderson. In fact, Futura has the honor of being the first typeface to appear on the moon.

But, remember, Hollywood. If everything is in Futura, nothing is in Futura. Let's not overdo it.

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Trailer stills from David Fincher's GONE GIRL,

Dan Gilroy's NIGHTCRAWLER

and Alfonso Cuaron's GRAVITY