Friday, May 17, 2013
Saturday, May 04, 2013
If you remember one of my earliest posts from 2007, I have an affinity for Sam Elliott.
I found an MP3 of a radio commercial narrated by Elliot around 2002, and have been obsessed with it ever since. I treasured this MP3. I'd play it for my co-workers, constantly. I'd even play it over the old ILM intercom on Fridays after 5pm. The commercial is hypnotic. And now I will share it with you, my friends.
It's a radio spot for Beef, narrated by the man himself, the voice of Beef, created by the Cattlemen's Beef Board and National Cattlemen's Beef Association, with Aaron Copland's "Hoe-down" (from Rodeo) underneath.
"Beef stroganoff. Beef Bourguignon. Irish Beef Stew. Beef Brisket. Chateau Brion. Saubraten. Roast Beef. Catalonian Beef Ragu. Mongolian Beef. Chicken Fried Steak. Steak Diane. Grilled Steaks Balsamico. Hamburgers. Sizzling Beef. Spicy Braised Beef. Barbecued Beef Ribs. Beef Wellington. Pepper Beef. Beef Jerky. Beef with Broccoli. Beef Burritos. Beef Fajitas. Beef Tacos. Do you see where I'm going with this? Beef. It's what's for dinner."
Wednesday, May 01, 2013
Here's proof that, perhaps, lawyers run the world.
This is the most bizarre disclaimer I've ever seen on a television commercial; far more peculiar than the standard "Do Not Attempt" disclaimer on most car commercials, even branding "Do Not Attempt" on commercials that are realized almost entirely with visual effects and cannot possibly be attempted in any way shape or form.
"What You Love", underneath shots of a contented young boy sticking his hand out the window of a moving car:
"Sticking your hand out the window is dangerous. Caution children not to engage in this activity."
An activity as innocuous as sticking one's hand out a moving car's window to feel the breeze, as depicted in the commercial that I'm looking at right now with the sultry tones of Chris Pine's voice guaranteeing my son will be so satisfied with life if I drive a BMW he will ponder the poetry of the universe by feeling the wind against his hand, is considered to exceed a level of risk for the lawyers at BMW such that it forces such a dire warning. A hand. Out the window.
The commercial is saying "You see that thing you can do with our product? Yeah, don't do that. It's dangerous!"
In a few years, we will reach to volume of disclaimers seen in the "Happy Fun Ball" commercial.