Saturday, March 28, 2015

Movie Marketing is Hard! "From The Director of TRAINING DAY", updated again!


This is an update to a previous post.

Since directing the magnificent "Training Day" in 2001, Antoine Fuqua has directed seven more feature films. Every single film predominately featured nearly exact same title card in its trailer: "From the director of TRAINING DAY". With the release of the first trailer for "The Equalizer", the filmmakers added "and OLYMPUS HAS FALLEN", which earned over $161M worldwide at the box office to the card. Now, with the trailer for "Southpaw", they switched out "Olympus Has Fallen" with "The Equalizer" (which earned $192M worldwide).






2 comments:

Black Lau said...
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Black Lau said...
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