Me: Hey Apple, three movies I bought disappeared from my iTunes library.— Anders G da Silva (@drandersgs) September 10, 2018
Apple: Oh yes, those are not available anymore. Thank you for buying them. Here are two movie rentals on us!
Me: Wait... WHAT?? @tim_cook when did this become acceptable? pic.twitter.com/dHJ0wMSQH9
There's been a lot of chatter about what exactly does it mean to "buy" a movie from iTunes, Amazon Prime Video, or any of the other online movie services.
Movies appearing and disappearing in iTunes (or any service) as the studio agreements dictate has been happening for years. Totally customer hostile and studio agreements should prevent it but it’s not new.— Rene Ritchie (@reneritchie) September 13, 2018
The lack of social media memory is good for repeated attention, though! https://t.co/f1wgIP9rkm
If Apple (and Amazon Prime Video, Comcast, etc.) were a little more honest about what it meant to "Buy" a movie on their service, I think the user interface buttons would look a little different.