Wonder Takes Time

A nice little New York Times article about marketing an original summer movie amidst a sea of sequels.

“Wonder takes time,” said Brad Bird, the movie's director. “You don’t rush wonder. You have to coax the audience toward you a little bit.”

For a summer whose blockbuster films include:

• Spider-Man 3 (sequel)
  
• Pirates 3 (sequel)
• Shrek 3 (sequel)
• Die Hard 4 (sequel)
• Harry Potter 5 (sequel)
• 28 Weeks Later (sequel)
• Fantastic Four 2 (sequel)
• Rush Hour 3 (sequel)
• Ocean's Thirteen (sequel)
• Evan Almighty (sequel)
• Hostel 2 (sequel)
• Transformers (based on toy/tv show)
• The Simpsons Movie (based on tv show)
• Halloween (remake)

... releasing an original movie like "Ratatouille" seems positively quaint. Article includes a blurb from Bob Gale, co-writer of one of the most original blockbusters of the last 30 years, "Back To The Future."

“It’s tragic,” the screenwriter Bob Gale said of what he sees as Hollywood’s lost inventiveness.

article:
It’s Not a Sequel, but It Might Seem Like One After the Ads
By Michael Cieply, The New York Times