Sunday, June 02, 2024

Studios: Please Don't Spoil The Movie We Are Seated To See

I tweeted this incredibly non-controversial take and it got a huge reaction, so I thought I'd recycle the content for a blog post. Enjoy.

We took our kid to see "Alien" (1979) on the big screen during its one-week-only theatrical run. We told him there was a good chance of a pre-show featurette that would spoil the movie, so he needed to be ready to cover his eyes.

Well, that's exactly what happened.

My kid threw his hoodie over his eyes while a pre-show interview between Fede Alvarez and Ridley Scott appeared, featuring tons of behind-the-scenes photos of the alien, the chestburster scene, and discussion of the legacy of the classic film.

Why do this before the movie!??!

If even one person in that theater hadn't seen the film yet, it puts a huge damper on the surprise and delight that the movie would bring them, which is sad. We WANT to bring first-timers to theaters to see classic movies. Don't ruin it for them.

Play that shit AFTER the movie.

This has happened with several re-releases for me. Fathom did this to "Star Trek II: The Wrath of Khan" (pre-show highlighted a main character's death!) and "Close Encounters" (pre-show showed the effing aliens!). And now "Alien" (Disney/Fox).

The solution is simple: preserve the wonder for first-timers by putting these featurettes AFTER the movie. Tease it before the feature.

Anyway, "Close Encounters of the Third Kind" is coming to theaters again this summer (Fathom), so get ready to cover the eyes of first-timers before the show.

Original tweet thread.

No comments: