Saturday, June 08, 2024

The Apple HomePod "Welcome Home" Ad was NOT 'All Practical'

In an effort to combat misinformation, I'm going to make short blog posts so maybe, just maybe it can make it into search engine results. Misinformation about how movies, TV shows and commercials is overwhelming, and I feel like I need to do what I can to try and slow it down.

A tweet highlighting the amazing work in the Apple HomePod ad said: "The fact that this Apple homepod ad is all real still blows my mind. The apartment stretching is not CGI, just practical effects, holy shit!"

This is not true.

The Spike Jonze-directed HomePod spot "Welcome Home" from 2018 is an amazing piece of art, due to stunning production design, physical effects, choreography, lighting and camera work BUT ALSO extensive digital visual effects and computer graphics.

Janelle Croshaw Ralla was the HomePod spot's visual effects supervisor. She also supervised visual effects for Jonze' "Kenzo World" spot with Margaret Qualley, and also was visual effects supervisor of "John Wick 4".

My original tweet:

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